In The News

How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

June 12, 2017

Despite the enthusiasm for VR in the popular consciousness, however, it has not yet reached must-have status in the consumer electronics sector. A Parks Associates survey found that, as of May 2016, only 2 percent of U.S. households owned a VR headset. VR won’t realize its marketing potential until the goggles become something that the average person straps on every day.

From the article "How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)" by Tony Tie.

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How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

Previously In The News

Consumers to TV Providers: Careful with My Data

BMW’s Connected Future Vision Getting Closer

Wireless Displays Streamline Setups for Meetings

Most people want their car to connect to the Web

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