How attractive is 5G fixed wireless as a substitute product for existing fixed network internet access? Substantial, according to a new Parks Associates survey.
According to Craig Leslie, Parks Associates senior research analyst, "once the technology is explained to them, almost half are interested in replacing their fixed-line internet service with 5G home services."
As always, consumers say they will take certain actions, and then do not; or say they will not do some things, and then do them. So it is difficult to make too-certain predictions about consumer behavior related to 5G fixed wireless, when consumers are not required to consider price, retail packaging and other elements of service.
From the article "How Attractive is 5G Fixed Wireless?"
"Over the past 18 months and longer we've seen a renaissance in live content, and a lot of that content is moving online with consumer habits," said Brett Sappington, senior director of research at Pa...
Yahoo still commands a huge audience. Nearly 1 billion people visit a Yahoo website every month. While content is a risky business, analysts believe it's a way to keep customers engaged. "Verizo...
Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...
Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. “Over the past two-and-a-half years, Roku has expa...
