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Left without an update in 2016, the still-sexy-looking black set-top box grabbed just 12% of the Internet-connected TV market, lower than in 2015 and trailing both Google's Chromecast and Roku, according to eMarketer. Parks Associates, another market tracker, put Apple fourth, behind also Amazon's Fire TV line. Apple did update the box's software before the holidays. But its focal point, a new app called TV, seemed to confuse more than entice.
From the article "How a Former Amazon and Roku Star Could Revive Apple TV" by Aaron Pressman.
According to a new Parks Associates study, digital media usage varies based on OS brand and carrier. iPhone users consume more media than Android and other operating systems. T-Mobile and Sprint custo...
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30% of Samsung phone owners. The arrival of a new Apple...
New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...
The significant factor for IoT is that it is being integrated into all facets of the digital ecosystem including IPTV. IoT is driving the reinvention of consumer technologies. Connected products are t...
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