Left without an update in 2016, the still-sexy-looking black set-top box grabbed just 12% of the Internet-connected TV market, lower than in 2015 and trailing both Google's Chromecast and Roku, according to eMarketer. Parks Associates, another market tracker, put Apple fourth, behind also Amazon's Fire TV line. Apple did update the box's software before the holidays. But its focal point, a new app called TV, seemed to confuse more than entice.
From the article "How a Former Amazon and Roku Star Could Revive Apple TV" by Aaron Pressman.
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"Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
