Fresh data from Parks Associates suggests U.S. households may have hit a plateau in their online video viewing; the experimentation phase is over and people are settling into more comfortable habits.
While the amount that U.S. broadband households spend on video entertainment outside of their pay TV subscriptions has held at $29 per month for the last two years, that dropped to $23 in the last six months of 2017. This shows less spending on movie theater tickets, DVDs, and Blu-ray Discs.
More significantly for streaming video providers, the number of devices people use to stream video is dropping. While 92 percent of all U.S. broadband households stream to a connected device, they're using fewer devices, suggesting that people are settling into patterns and watching more on their favorite screens.
From the article "Household Video Budgets Dropping, Multiplaotttform Viewing Is Down" by Troy Dreier.
Interactive streaming sounds great on the face of it—lean-forward experiences offer levels of engagement that passive viewing can’t compete with. However, according to Parks Associates’ Jennifer Kent,...
The streaming device manufacturer, and operator of The Roku Channel streaming service ended the third quarter of 2024 with 85.5 million streaming households, and according to data compiled by Parks As...
Parks Associates reports that among smart TV owners, which includes 66% of all U.S. internet households, more than 37% say Samsung is the brand used most often in the home. Many consumer electronic...
Parks Associates research finds that Samsung and LG combine to capture more than half of the U.S. smart TV market. According to consumer technology research firm Parks Associates, the majority of U...
