Fresh data from Parks Associates suggests U.S. households may have hit a plateau in their online video viewing; the experimentation phase is over and people are settling into more comfortable habits.
While the amount that U.S. broadband households spend on video entertainment outside of their pay TV subscriptions has held at $29 per month for the last two years, that dropped to $23 in the last six months of 2017. This shows less spending on movie theater tickets, DVDs, and Blu-ray Discs.
More significantly for streaming video providers, the number of devices people use to stream video is dropping. While 92 percent of all U.S. broadband households stream to a connected device, they're using fewer devices, suggesting that people are settling into patterns and watching more on their favorite screens.
From the article "Household Video Budgets Dropping, Multiplaotttform Viewing Is Down" by Troy Dreier.
Data is really the new area of competition. If the pay-TV providers are looking at competition long-term in the future, that's the main concern. - BRETT SAPPINGTON, DIRECTOR OF RESEARCH AT PARKS ASSOC...
The Roku Channel is also turning heads. The company's ad-supported channel was named one of the three best ad-based over-the-top services among U.S. broadband households according to Parks Associates,...
Roku faces myriad competitors, but it still dominated the U.S. streaming device market with a 37% share as of early 2018, according to Parks Associates. Amazon ranked second with a 28% share, and Appl...
“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...
