Users now spend an average of $73 a month on streaming, compared to $90 a month in 2021, according to recent data from the research firm Parks Associates, which conducts surveys of 10,000 US internet households each quarter.
At the same time, one-third of these households used at least one free ad-supported service by the end of 2022, Parks Associates found, marking the fourth year in a row that free ad-based services have seen market-share growth.
More than 40% of ad-based OTT service users said there were “far too many ads,” and a higher percentage said they thought ads were too often not relevant to them, Parks Associates found. With that said, many free ad-supported services still have more competitive CPMs compared to subscription streaming services with ad tiers.
From the article, "Household spending on streaming is going down" by Kelsey Sutton
"IoT security is highly fragmented and many devices are vulnerable," observed Kristen Hanich, research analyst at Parks Associates. "There are a large number of devices out there with known weaknes...
Due to the increased competition and number of partnerships, OTT video service penetration will increase by more than 85 million households from 2017 through 2022, Parks Associates has estimated, and...
"Broadband providers are more likely to manage traffic for the most popular video streaming sites, such as YouTube and Netflix, because those services account for much of the traffic across their netw...
Throttling connections is simply one of those measures. "Broadband providers are more likely to manage traffic for the most popular video streaming sites, such as YouTube and Netflix, because those...