Providing market intelligence for more than 35 years

In The News

HomePod Gets Multi-Room Audio Chops With iOS 11.4

The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates.

"Its market entry approach was to introduce the HomePod as a high-quality speaker positioned for a whole home audio experience," she told TechNewsWorld. "Multiroom audio with the ability for multiple HomePods to work off of one another to create an immersive audio experience is a natural step for Apple."

From the article "HomePod Gets Multi-Room Audio Chops With iOS 11.4" by John P. Mello Jr.

Previously In The News

Parks Associates: US OTT Adoption Up 12%

The adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates. The research firm said that both...

59% of broadband-enabled UK households now access video content online

The proportion of UK households with broadband connections utilising the service to access online video content has reached 59%, according to new research. Parks Associates relayed their key findin...

Parks: 73% Of US Internet Homes Connect Their TVs

Some 73% of US broadband homes now connect one or more TV entertainment devices to the web, according to Parks Associates. The research firm said this marked an 11% increase, compared to the beginn...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...