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July 01, 2021
Home security systems have historically required professional installation, but the rise of smartphone-connected and do-it-yourself products in recent years has expanded the market, according to Jennifer Kent, vice president of research at Parks Associates, a market research firm.
Approximately 34% of U.S. households with broadband access had a home-security system last year, up from 27% five years earlier, according to Parks Associates.
From the article "Home Security Company ADT Betting on Google Partnership to Build Revenue" by Kristin Broughton.
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Parks notes that rising stars like Showtime and CBS are making big plays to capture market share in OTT. And MLB.TV has seen increases through partnerships, such as T-Mobile’s offering of a free subsc...
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