Home security systems have historically required professional installation, but the rise of smartphone-connected and do-it-yourself products in recent years has expanded the market, according to Jennifer Kent, vice president of research at Parks Associates, a market research firm.
Approximately 34% of U.S. households with broadband access had a home-security system last year, up from 27% five years earlier, according to Parks Associates.
From the article "Home Security Company ADT Betting on Google Partnership to Build Revenue" by Kristin Broughton.
"Safety and security are the main drivers for consumer interest,” said Parks president Stuart Sikes. Once people get the products home, Sikes added, consumers use them frequently. Among owners of mos...
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As more households adopt the devices, “they will emerge as a new way to experience content streams coming into the home and a new interface for other connected devices throughout the home,” Parks also...
