Across the span of consumer electronics, people over 55 get short shrift, often seen as caricatures of frailty or a market that doesn't look sexy in a startup's funding presentation. But the over-55 market composes one of health tech's biggest white spaces. "There needs to be much more focus on developing great technology for seniors," says Jenniifer Kent, Senior Director at Parks Associates.
From the article "Home health tech you need to watch in 2021" by Brian Cooley.
A large majority (73%) of U.S. broadband consumers express a desire to keep tight control over access to their personal data, with nearly half being very concerned that someone will access the data wi...
A study by Parks Associates found that password-sharing cost the TV industry $500 million in 2015. On its website, Comcast advertises its college streaming service by telling students: “Mooch no more....
Fueling the interest in monitoring aging relatives remotely are some compelling demographics. By 2020 about 45 million Americans will be caring for 117 million seniors, spending on everything from foo...
Google Home and most recently Amazon’s Alexa can tell whose voice is talking to it so it can respond to the right person, making the voice assistants even more personally tuned. Around 11% or so of...
