Across the span of consumer electronics, people over 55 get short shrift, often seen as caricatures of frailty or a market that doesn't look sexy in a startup's funding presentation. But the over-55 market composes one of health tech's biggest white spaces. "There needs to be much more focus on developing great technology for seniors," says Jenniifer Kent, Senior Director at Parks Associates.
From the article "Home health tech you need to watch in 2021" by Brian Cooley.
Retailers and banks have their own mobile payment options. At least one research report from Parks Associates said that shoppers prefer mobile payment apps from retailers, and eMarketer noted that the...
Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
The heyday of outdoor TV antennas or rabbit ears will never return, experts say. But research firms and the National Association of Broadcasters have noticed the uptick in over-the-air TV antenna hous...
In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
