Across the span of consumer electronics, people over 55 get short shrift, often seen as caricatures of frailty or a market that doesn't look sexy in a startup's funding presentation. But the over-55 market composes one of health tech's biggest white spaces. "There needs to be much more focus on developing great technology for seniors," says Jenniifer Kent, Senior Director at Parks Associates.
From the article "Home health tech you need to watch in 2021" by Brian Cooley.
Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...
“We’re moving past the early adopter phase of connected cars,” says Jennifer Kent, a director at Parks. “Most of the usage is still core to the driving experience: Mapping and navigation, maintenance...
40 million people are already driving cars with some connected features, most of them connecting through your smartphone. Plus, 64% of people who have a broadband connection at home want a built-in co...
According to new Parks Associates research published ahead of the 2016 International Consumer Electronics Show (CES), 44% of car owners in US broadband households already have some a connected car fea...
