About half of nearly 200 surveyed residential security dealer respondents anticipate revenue growth of at least 10% in 2019 as compared to the prior year. That is according to Security Sales & Integration’s Home Automation Deep Dive, which is based on the publication’s sixth year of partnering with Parks Associates on research to define the residential security market.
The latest study offers evidence of a continuing strong market, but also ongoing industry challenges. Given margin of error, the expectations noted above parallel the revenue growth percentage dealers reported for 2018 over 2017.
From the article "Home Automation Deep Dive: New Findings on Pricing, DIY, Market Challenges & More" by Tricia Parks and Dina Abdelrazik.
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As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...
