Providing market intelligence for more than 35 years

In The News

Home, Where the Smart Is

While the home is shaping up to be the battleground, cable operators and other service providers are jostling to position themselves as the aggregation and management point of this emerging class of smart-home services, which have already boosted profits.

It’s shaping up to be a good place to seek growth, as consumer adoption of smart-home technologies and services is clearly on the rise.

About 26% of U.S. broadband homes now have a smart home device, up from 19% at the end of 2015, according to a Q4 2016 national survey conducted by Parks Associates. The research firm also found that 11% of U.S. broadband homes currently employ a smart thermostat, and 5% own a smart plug/adapter module.

From the article "Home, Where the Smart Is" by www.multichannel.com
 

Previously In The News

Does Sharing Your Netflix Password Make You A Criminal?

Yet despite the fact that a study by Parks Associates last year found that subscription video on demand (VOD) services like Netflix stand to lose $500 million per year due to password sharing, VOD exe...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...

Is Snapchat on the Way Out or Just Finding its Footing?

Predicting what will come for Snap Inc. is a hotter industry topic than trading iPhone rumors. The company's biggest problem isn't the notoriously fickle nature of its target demographic or even the w...