Parks Associates' holiday shopping research shows that millennials will lead the smart home and CE purchasing the holiday season, with 46 percent reporting high intentions to buy at least one device and 36 percent planning to give one as a gift.
The IoT research firm, which surveyed U.S. broadband households on their purchase intentions for this holiday season, found one-third of U.S. broadband households report a high intention to purchase a CE or smart home device this holiday season.
From the article "Holiday Stats: Millennials to Buy Smart Home Devices."
Smart home technologies are beginning to enjoy their day in the sun, with adoption levels rising across the board. One recent research report from Parks Associates claims that 17% of US broadband hous...
According to a May report from the consultancy Parks Associates, 27 percent of U.S. homes with a broadband internet connection owned at least one smart speaker, yet about 45 percent of their owners “s...
Over the past few years, consumers have migrated to a new set of devices for video consumption. The proliferation of quality mobile broadband such as LTE, coupled with improved device capabilities, ha...
EnergySage announced today that John Gingrich, senior vice president of strategic partnerships, will present at the Parks Associates 2016 Smart Energy Summit: Engaging the Consumer, taking place Febru...
