Parks Associates' holiday shopping research shows that millennials will lead the smart home and CE purchasing the holiday season, with 46 percent reporting high intentions to buy at least one device and 36 percent planning to give one as a gift.
The IoT research firm, which surveyed U.S. broadband households on their purchase intentions for this holiday season, found one-third of U.S. broadband households report a high intention to purchase a CE or smart home device this holiday season.
From the article "Holiday Stats: Millennials to Buy Smart Home Devices."
Parks Associates recently reported that 66% of subscribers that get fixed wireless from T-Mobile or Verizon consider their prices to be fair or good. “This compares to 51% of fiber subscribers and 35%...
That’s especially important based on Parks Associates research that shows half of security system owners say they deal with too many false alarms, and more than 60% of respondents say their systems tr...
Executives now want to replicate some of that success in the United States, though they know it will be a challenge: Roku and Amazon control 80% of the domestic streaming TV market with their budget s...
Parks Associates’ research study, Insurance Opportunities in the Smart Home, finds that one-third of U.S. internet households with homeowner’s/renter’s insurance would switch providers to acquire smar...
