Navigating the IOT Landscape Tom Kerber, Director of Home system and Energy , Parks Associates
1. With HVAC monitoring service... appliance monitoring service
New Business Model opportunities
1. Complementary product sales 2. App sales 3. Advertising, Lead Genration 4. Data Echange 5. API transaction fees 6. Subsidise user costs
Data creates growing value Ability to use data for user and industry benefit ..This is happening across multiple verticals
From the article "Highlights: TiEcon 2015 - Disruptive Entrepreneurship" by Sivakumar Sundaram.
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Month-to-month digital media analysts continue to follow “churn” issues — entertainment consumers who drop or add services. A 2018 Parks Associates report says about 18% of U.S. broadband households c...
Finding the right streaming formula is a key test for Fox, even if it’s still early days. Fox Nation currently has 200,000 to 300,000 subscribers, according to research firm Parks Associates. (Compare...
A survey of 5,000 adults by Parks Associates indicates roughly half, 52 percent, are willing to share tracking data in an app while 28 percent are unwilling. Twenty percent are willing but only with p...
