Providing market intelligence for more than 35 years

In The News

Highlights: TiEcon 2015 - Disruptive Entrepreneurship

Navigating the IOT Landscape Tom Kerber, Director of Home system and Energy , Parks Associates

1. With HVAC monitoring service... appliance monitoring service

New Business Model opportunities

1. Complementary product sales 2. App sales 3. Advertising, Lead Genration 4. Data Echange 5. API transaction fees 6. Subsidise user costs

Data creates growing value Ability to use data for user and industry benefit ..This is happening across multiple verticals 

From the article "Highlights: TiEcon 2015 - Disruptive Entrepreneurship" by Sivakumar Sundaram.

Previously In The News

Nearly Half of U.S. Households Own and Use Wearable Devices

A recent consumer study conducted by Parks Associates reveals that nearly 50% of U.S. internet households now own and actively use wearable devices, underscoring the growing demand for health and safe...

EV owners also use smart home tech

As electric vehicles continue to gain traction, a recent study from research and consulting firm Parks Associates found a growing trend among EV owners: A strong inclination toward adopting smart home...

Need to Know: Why do we need cross-media measurement?

According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of...

How insurers are using smart-home technology

A growing number of insurers are following suit, partnering with smart-home technology companies to prevent and manage claims while also enhancing their value proposition, says Jennifer Kent, vice pre...