Navigating the IOT Landscape Tom Kerber, Director of Home system and Energy , Parks Associates
1. With HVAC monitoring service... appliance monitoring service
New Business Model opportunities
1. Complementary product sales 2. App sales 3. Advertising, Lead Genration 4. Data Echange 5. API transaction fees 6. Subsidise user costs
Data creates growing value Ability to use data for user and industry benefit ..This is happening across multiple verticals
From the article "Highlights: TiEcon 2015 - Disruptive Entrepreneurship" by Sivakumar Sundaram.
Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Ho...
In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
The global OTT devices and services market is expected to grow at a CAGR of 20.6 percent between 2016 and 2020, according to the latest report from Research and Markets. In Western Europe, in particul...
