According to Parks Associates, Apple TV made up just 13% of streaming players owned by U.S. households with broadband internet as of last fall. By comparison, Roku and Amazon Fire TV players have U.S. market share of 38% and 33%, respectively.
Meanwhile, Apple is missing a bigger opportunity in smart TVs, which in recent years have started to subsume the streaming player business. Parks Associates notes that 58% of U.S. broadband households now own a smart TV, while only 45% own an external streaming player. And in case you think people are ignoring their TVs’ smart features, you should know that more than 77% of homes have connected their TVs to the internet.
From the article "Hey, Apple, Just Make a TV Already" by Jared Newman.
Before we go any further, let’s look at the vastness of the IoT space for a moment. The global Internet of Things market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014. According to Ga...
The smart lighting category is growing steadily and has potential for acceleration with solutions that deliver on the core value propositions of convenience, comfort, energy management, and automation...
At the moment, hospitality, retail, and even QSR brands are examining the role that voice-activated assistants could play in complementing service and sales staffs at their respective hotels and store...
“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...
