Providing market intelligence for more than 35 years

In The News

Here's What Google Inc. Is Likely to Announce on Tuesday

It's been more than two years since Google unveiled its low-cost streaming dongle, the Chromecast, in 2013. The device, which retails for just $35, has proven to be quite popular. Last year, according to Parks Associates, it helped the search giant sell the second-most dedicated streaming devices in the U.S., with 23% market share (behind only Roku).

The Chromecast is relatively simple. It allows users to beam content from apps to their Chromecast-connected monitors and televisions. With such limited functionality, the revision is likely to be minor, but the second-generation model is expected to offer better Wi-Fi technology. That should result in more stable connections and a better streaming experience.

From the article "Here's What Google Inc. Is Likely to Announce on Tuesday" by Sam Mattera.

Previously In The News

5 Reasons Why a New Apple TV Will Launch This Fall (AAPL)

Apple slashed the Apple TV price to $69 in an attempt to retain market share, but the ancient Apple TV hardware was hardly competitive. Parks Associates released a report showing that in 2014, Appl...

22 percent of smartwatch owners plan to use it for home control, automation

Parks Associates analysts say that mobile devices are becoming the de facto controllers for home automation, with apps as the critical interface between the user and the home. For example, nearly 50%...

New council will guide family caregivers to available tools

Inns told MobiHealthNews in an email that because family caregivers do not identify as caregivers, they do not seek out the caregiver tools that could help them, so the council wants to build awarenes...

70% Of U.S. Households With Smart Energy Devices Report Saving

New data from Parks Associates (www.parksassociates.com) shows that 70% of U.S. households with smart energy devices report saving money due to reduced energy consumption. However, the report also not...