Providing market intelligence for more than 35 years

In The News

Here's What Google Inc. Is Likely to Announce on Tuesday

It's been more than two years since Google unveiled its low-cost streaming dongle, the Chromecast, in 2013. The device, which retails for just $35, has proven to be quite popular. Last year, according to Parks Associates, it helped the search giant sell the second-most dedicated streaming devices in the U.S. , with 23% market share (behind only Roku).

The Chromecast is relatively simple. It allows users to beam content from apps to their Chromecast-connected monitors and televisions. With such limited functionality, the revision is likely to be minor, but the second-generation model is expected to offer better Wi-Fi technology. That should result in more stable connections and a better streaming experience.
 

From the article "Here's What Google Inc. Is Likely to Announce on Tuesday" by Motley Fool. 

Previously In The News

Bloomberg Attacks Apple TV As Failing To Be "A Groundbreaking, iPhone-Caliber Product"

According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...

Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...

Off the Beaten Path: Niche Subscription Video Services Between Boom and Bubble

Are you a fan of horror movies? Anime? Arthouse? British dramas? Whatever your off-the-beaten-path obsession is, there’s a subscription video service just for people like you out there. Parks Assoc...

Parks: Fitness still the leading use case for smartwatches

Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates. The research firm says that tracking...