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October 27, 2016
"Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user and subscriber bases that they have built over the past several years," said Parks Associates.
2016 may be considered the year that streaming grew up, the firm noting that streaming video providers saw 200 Emmy nominations and over 40 wins this year. Parks also notes that the majority of streaming video subscribers watch these services via their living room television, despite the proliferation of smartphones and tablets.
From the article "Here's The Top Ten Most Popular Streaming Services This Year" by Karl Bode.
“In 2018, the leading services will be competing based on original content, and companies are already shelling out millions on content creation; and that trend will continue,” Brett Sappington, senior...
While these numbers reflect a growing comfort with watching premium content on mobile among consumers, it also paints a picture of what premium platforms aren’t getting much love. For instance, fuboTV...
According to a study done by Parks Associates in 2015, 57% of U.S. households access an over-the-top video account, meaning streaming services like Netflix, Hulu or HBO Go, but 11% of Netflix subscrib...
OTT video “has reshaped a successful industry,” North Texas-based research firm Parks Associates notes. With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-T...
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