Providing market intelligence for more than 35 years

In The News

Here's The Top Ten Most Popular Streaming Services This Year

Netflix still leads all streaming video services by total subscribers, according to a new report by Parks Associates. That's followed by Amazon Prime, Hulu, MLB.TV, WWE Network, Sling TV, HBO Now, Crunchyroll, Showtime, and CBS All Access, according to the company's compilation of multiple consumer surveys, network traffic data, and reported OTT video service provider information. The company is quick to point out that 63% of US broadband households now subscribe to an OTT video service, up from 57% at the beginning of 2015.

From the article "Here's the Top Ten Most Popular Streaming Services This Year" by Karl Bode.

Previously In The News

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...

Synamedia sees pay TV driving growth for 3-4 years before IPO

Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...

DirecTV Now to hike prices as content fees rise across industry

Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...

How to tell who’s winning — and who’s losing — the streaming wars

Most companies don’t disclose quarterly churn rates, though third-party organizations such as The NPD Group and Parks Associates track cancellations through research and surveys. Data from analytics f...