Providing market intelligence for more than 35 years

In The News

Here's How Much Amazon's Dis Will Cost Apple and Google

It's not an unprecedented move, but it's a rare one for Amazon, which is staying in business with its two rivals for other products -- even tablets where iPad and Nexus devices compete with its Kindles. Even though Amazon is firing this shot, one could argue that the war was started by Apple and Google, since neither Chromecast nor Apple TV offers Amazon's Prime Video app.

That's a telling thing, because Amazon.com will still be selling Roku's streaming players, which control more market share than any other company, according to an August report by Parks Associates. The online retailer cited the lack of Prime Video as a reason for stopping sales of the two devices in an email it sent to sellers.

From the article "Here's How Much Amazon's Dis Will Cost Apple and Google" by Daniel B. Kline.

Previously In The News

Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

A December 2023 report from Parks Associates revealed a couple of somewhat surprising research findings: 20% of U.S. internet households own a TV antenna, and 12% of those that don’t plan to buy one i...

Parks: Video Streaming Providers Battle 50% Churn

Video streamers and legacy pay-TV companies are seeing more competition than ever, which led to a 50% churn rate in 3Q 2023, according to research from Parks Associates. Annual churn among all over-th...

How Many E-Gadgets Per Household?

The answer: 17, per research released at the CES 2024 trade fair by Parks Associates.  That’s up from eight as recently as 2015. The international market research and consulting firm’s latest Consu...

At CES 2024's #RoborockTechTalk, The Future of Smart Home Cleaning Appears Fresh

In a recent report, research firm Parks Associates found that U.S. households had an average of 17 connected devices in the third quarter of 2023. From the article, "At CES 2024's #RoborockTechTalk...