Providing market intelligence for more than 35 years

In The News

Here's How Much Amazon's Dis Will Cost Apple and Google

It's not an unprecedented move, but it's a rare one for Amazon, which is staying in business with its two rivals for other products -- even tablets where iPad and Nexus devices compete with its Kindles. Even though Amazon is firing this shot, one could argue that the war was started by Apple and Google, since neither Chromecast nor Apple TV offers Amazon's Prime Video app.

That's a telling thing, because Amazon.com will still be selling Roku's streaming players, which control more market share than any other company, according to an August report by Parks Associates. The online retailer cited the lack of Prime Video as a reason for stopping sales of the two devices in an email it sent to sellers.

From the article "Here's How Much Amazon's Dis Will Cost Apple and Google" by Daniel B. Kline.

Previously In The News

Smart home devices have a big data problem, and it's growing

That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...