Parks Associates director of research Brett Sappington said that he expects Apple to keep its user interface free of ads, given the brand’s emphasis on elegant design.
But, he added, you shouldn’t think of the new TV platform as just a very large iPhone, despite the relation between tvOS and iOS.
“I suspect the list of top Apple TV apps will be quite different than the lists of top apps for Apple’s mobile devices,” he said.
Sappington also noted that Roku and smart TV makers have already tried out the idea of a TV-as-app platform.
But I would note that Apple has a long and very successful history of moving into markets where the existing players are simply not nailing the basic opportunity and then putting the pieces together with elegant design to make it work.
My family owns a smart Samsung HDTV, which was rated one of the most advanced on the market when I got it. But I find using the apps on it — even Netflix — is so clunky we rarely do it.
From the article "Here’s how the new Apple TV platform could redefine apps, ads, and mobile" by BARRY LEVINE
Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...
To go a step further, Apple could embrace over-the-air antennas, whose usage is still on the rise as cable subscriptions sink. (According to Parks Associates, roughly 20 percent of U.S. homes with bro...
Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has incr...
The small, candle-shaped speaker equipped with the artificial-intelligence personal helper Google Assistant, has sold about 300,000 units since hitting the market in October, according to research and...
