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July 11, 2015
As cities across the United States continue to introduce smart meters, consumer adoption and satisfaction are keys to making a successful transition to the smart grid. Utilities can help with adoption by implementing time-variant pricing. However, a major barrier to a successful implementation is getting consumers to opt-in.
According to Parks Associates, nearly two-thirds of broadband customers in the United States are willing to pay for a smart energy management service, but a lack of information and knowledge is hindering progress. The value of the smart grid is clear to utilities. However, despite the numerous benefits, smart meters still raise concerns for many mainstream consumers. Many don’t fully understand how they work, why they are needed and how it will benefit them.
From the article "Helping Consumers Understand the Value of Smart Meters" by Marcus Scheiber.
In last few years, the conversation around cutting the cord has gained considerable traction in the U.S. Cord-cutting refers to the pattern of viewers canceling their DTH (direct-to-home) or cable TV...
The analysis, compiled “360 Deep Dive: Account Sharing and Digital Piracy” by Park Associates, a research and consulting company that specializes in technology, found the amount of revenue lost will i...
Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. T...
The overall numbers have increased over time, based on research reports issued on a regular basis. In 2015, Parks Associates said that 10% of U.S. households with broadband used a streaming-service ac...
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