Providing market intelligence for more than 35 years

In The News

Helping Consumers Understand the Value of Smart Meters

As cities across the United States continue to introduce smart meters, consumer adoption and satisfaction are keys to making a successful transition to the smart grid. Utilities can help with adoption by implementing time-variant pricing. However, a major barrier to a successful implementation is getting consumers to opt-in.

According to Parks Associates, nearly two-thirds of broadband customers in the United States are willing to pay for a smart energy management service, but a lack of information and knowledge is hindering progress. The value of the smart grid is clear to utilities. However, despite the numerous benefits, smart meters still raise concerns for many mainstream consumers. Many don’t fully understand how they work, why they are needed and how it will benefit them.

From the article "Helping Consumers Understand the Value of Smart Meters" by Marcus Scheiber.

Previously In The News

Why People Cancel Streaming Subscriptions

Some new research from Parks Associates looks at the biggest reasons why people get rid of streaming subscriptions. On Parks’ chart of “OTT Churn Triggers,” the top item listed is “Need to cut hous...

Study: 73% of Integrators Don’t Offer Cybersecurity Services

Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...

Report: Smart Home Devices Had Biggest Impact on Security Market in 2016

As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...

Residential fiber is now table stakes for boosting NOI

A recent Parks Associates survey finds that about 4 in 10 U.S multi-dwelling apartment residents say they're open to bundling internet services with their monthly rent. What's more, over three-fourths...