Wearables have been seeing tremendous growth since Parks Associates first started tracking the category in 2013. Fitness trackers or watches are reaching almost a quarter of broadband households, at an adoption rate of 23 percent.
The distinct form factors are blurring, as fitness trackers and smartwatches serve overlapping needs, and marketing messages do not draw a clear difference. Overall, smartwatches are gaining ground quickly, and one-third of smartwatch owners used a fitness tracker before buying a smartwatch.
From the article "Health Tech Trends: Connected Devices, Telehealth, Independent Living Solutions" by Dina Abdelrazik.
The study, conducted by Parks Associates on behalf of Coldwell Banker in early June, gathered opinions from 1,250 adults, 801 of whom own at least one smart home product. While survey respondents spec...
Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...
Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks - Fox, ABC and NBC - threatened by changes in the way we watch TV. Hulu has set itself apart by...
