Providing market intelligence for more than 35 years

In The News

Health Data Security, Privacy Concerns Hinder IT Outsourcing

Eighty-one percent of those who do not have BYOD policy in place reported that it’s primarily due to the importance of health data security, Spok found. Furthermore, 62 percent of those with a BYOD policy said health data security is the biggest challenge when it comes to effective personal device use.

“Looking to the future, leaders are seeking broader solutions to facilitate better transfer of information for comprehensive workflow improvements and optimal patient care throughout the hospital facility,” the survey explained. “BYOD is a small piece of a much larger puzzle that is taking time for many institutions to frame and fill in the pieces.”

Consumers have also shown concern when it comes to their own health data security, with a recent Parks Associates survey finding that 23 percent of US broadband households have health data privacy and security concerns when it comes to connected devices.

Parks Associates also showed that 41 percent of consumers are worried about health data privacy and security with smartphones, while 42 percent of those surveyed have concerns with tablets.

From the article "Health Data Security, Privacy Concerns Hinder IT Outsourcing" by Elizabeth Snell.

Previously In The News

Parks Associates Confirmed As Knowledge Partner For Autonomous Car Detroit

Parks Associates is an internationally recognized market research firm specializing in emerging consumer technology products and services. The company’s expertise includes the Internet of Things (IoT)...

Streaming bills are piling up: Do you care?

In June, Parks Associates released a study that found video-streaming services in the U.S. will see revenue jump from $9 billion in 2014 to $19 billion in 2019. The company reported that 57% of househ...

Netflix Earnings Preview: Is Streaming Video Giant Still Snagging New Subscribers?

On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...

How Hulu Is Ramping Up To Win And Keep Subscribers

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television’s contract model, can cancel service with a click of the m...