More than 40 million U.S. smartphone users have at least one health and fitness app, opening up new revenue opportunities for technology companies.
With the market for smartphones essentially saturated, mobile and wireless companies need to find new and creative ways to generate additional revenue--and according to the latest research from Parks Associates, health and fitness is a category that is ripe for expansion.
The Demand for Health and Fitness Technology
According to a recent Parks Associates report titled Mobile Carriers and Wireless Healthcare Opportunities, more than 40 million smartphone users actively use at least one wellness or fitness app on their devices. The report also showed that approximately one in four heads of households have embraced health and fitness apps.
Users commonly rely on health-related apps to track calories, monitor progress or record data from fitness sessions. But as mobile technology continues to evolve, the improvement of wearables and other developments are expected to push health and fitness app adoption even higher--creating new business opportunities for tech providers.
From the article "Health And Fitness Consumers Embracing Mobile Tech In Record Numbers" by Ken Gaebler.
There was a lot to like about the originals on Go90, and my sense from using the service was that the programming wasn’t the problem. Peter Berg’s docuseries QB1 about elite high school quarterbacks i...
"The expansion of mobile device platforms to wearable form factors creates many opportunities for developers to build new services and applications," said Harry Wang, director, health and mobile produ...
According to research from Parks Associates, the majority of American consumers (60%) buys or leases their residential gateway from their internet service provider (ISP). However, existing gateways ar...
Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...
