More than 40 million U.S. smartphone users have at least one health and fitness app, opening up new revenue opportunities for technology companies.
With the market for smartphones essentially saturated, mobile and wireless companies need to find new and creative ways to generate additional revenue--and according to the latest research from Parks Associates, health and fitness is a category that is ripe for expansion.
The Demand for Health and Fitness Technology
According to a recent Parks Associates report titled Mobile Carriers and Wireless Healthcare Opportunities, more than 40 million smartphone users actively use at least one wellness or fitness app on their devices. The report also showed that approximately one in four heads of households have embraced health and fitness apps.
Users commonly rely on health-related apps to track calories, monitor progress or record data from fitness sessions. But as mobile technology continues to evolve, the improvement of wearables and other developments are expected to push health and fitness app adoption even higher--creating new business opportunities for tech providers.
From the article "Health And Fitness Consumers Embracing Mobile Tech In Record Numbers" by Ken Gaebler.
For those who think Amazon has the clout to steal away Netflix subscribers, the logic there isn't too easy to follow: the $9 price point for the new service simply isn't compelling enough to siphon aw...
Smart home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...
A matchup of the titans of tech and TV would mark a watershed moment for the media and Silicon Valley, whose leading companies are flush with cash and hungry for premium content to attract more eyebal...
In its fourth quarter earnings release, WWE reported 1.22 million paid network subscribers, a nearly 50% increase from the same period last year. The company noted that WWE Network hit an all-time hig...
