Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider over-the-air TV and OTT [over-the-top] video services as alternatives to pay TV,” says Brett Sappington, Parks’ senior director of research.
One drawback to streaming video services is that you can’t always get all your local channels as part of the plan.
An indoor HDTV antenna can help fill that gap for you.
From the article "HDTV Antenna Review: Top Picks From CR's Latest Tests" by James K. Wilcox and Claudio Ciacci.
However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...
Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....
Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...
Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon...
