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April 05, 2018
Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider over-the-air TV and OTT [over-the-top] video services as alternatives to pay TV,” says Brett Sappington, Parks’ senior director of research.
One drawback to streaming video services is that you can’t always get all your local channels as part of the plan.
An indoor HDTV antenna can help fill that gap for you.
From the article "HDTV Antenna Review: Top Picks From CR's Latest Tests" by James K. Wilcox and Claudio Ciacci.
And in a 2023 SmartRent and Parks Associates survey, renters ranked WiFi as their third priority, tied with laundry facilities and following only rent and safety. From the blog, "The Best WiFi Solu...
A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...
Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...
“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...
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