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April 05, 2018
Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider over-the-air TV and OTT [over-the-top] video services as alternatives to pay TV,” says Brett Sappington, Parks’ senior director of research.
One drawback to streaming video services is that you can’t always get all your local channels as part of the plan.
An indoor HDTV antenna can help fill that gap for you.
From the article "HDTV Antenna Review: Top Picks From CR's Latest Tests" by James K. Wilcox and Claudio Ciacci.
Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...
Security system use is particularly common in multi-dwelling properties. Parks Associates research shows that 41% of multi-dwelling unit (MDU) property managers have a security/access system for commo...
According to a Parks Associates report, Roku was the leading video streaming device in the U.S. followed by Chromecast and Apple TV in 2014. "The research finds Roku is still the leading brand with...
The self-improvement industry is a promising one, accounting for more than $10 billion in annual sales. Over 40 million smartphone users in the U.S. actively use at least one wellness or fitness track...
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