For content distributors, the decision-making process goes like this, said Brett Sappington, senior research director at Parks Associates.
“Typically, device makers support multiple formats out of fear that they will miss the ‘right’ format that ultimately wins out,” Sappington said. “So [TV] manufacturers are the first line to pare the least popular formats.”
Next in line are content distributors that “want to support a small number of formats due to the cost and effort in reformatting files for delivery,” he said. “But like CE makers, they don’t want to invest in less popular formats, so distributors will work with content producers to figure out which formats to support.”
From the article "HDR standards: Competitive tempo picks up in 2018" by Joseph Palenchar.
New Parks Associates consumer data finds entertainment services lead the subscription economy for U.S. internet households, including 89% subscribing to a streaming video service, 32% subscribing to a...
During the April NAB Show 2024, Parks Associates said its research found that half of U.S. video-viewing households now watch FAST channels on a regular basis. From the Media Play News article, "FA...
In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as...
Parks Associates, in partnership with Bango, has released its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry...
