In Spain, about three-fourths of residents have high-speed Internet. About half subscribe to broadband but not pay-TV, compared with about 16 percent in the U.S., according to the research firm Parks Associates. Spanish residents also showed high awareness of HBO, Sutton said.
Yet HBO will face competition in Spain. At least eight streaming video services already exist in the country, including from Telefonica SA, the dominant telecommunications provider, and Netflix, which arrived in October and offers six months of free service to Vodafone Group Plc customers. HBO will need to invest in additional programming, marketing and customer service, Venkateshwar said.
Many people in Spain have grown accustomed to watching online videos without paying for them, said Brett Sappington, director of research at Parks Associates.
From the article "HBO Plans to Take On Netflix in Spain With Streaming Service" by Gerry Smith.
Sony may be back in profit thanks to strong demand for its latest-generation PlayStation and its assorted games. However, the days of the dedicated games console look to be numbered. The majority o...
According to research firm Parks Associates, the average U.S. broadband household currently has over 120 GB of digital media and files which is projected to grow to over 1 TB (terabytes) of data by 20...
"Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...
Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...
