In an update today of its ranking of subscription OTT services in the U.S., Parks Associates said HBO Now and Starz have entered the top five, trailing only streaming giants Netflix, Amazon and Hulu.
Showtime and CBS All Access are now Nos. 7 and 8 on the list, respectively, and the WWE Network has fallen out of the top 10 as original scripted fare proves a strong draw for subscribers. While Parks does not include subscriber tallies along with its rankings, there is a significant spread between Netflix at No. 1 — 58.5 million subscribers as of Sept. 30 — and the rest of the pack. After about two to three years in the marketplace, HBO Now, Starz, Showtime and CBS All Access are each in the single-digit millions of subscribers.
From the article "HBO Now And Starz Enter Top 5 In Ranking Of U.S. SVOD Services" by Dade Hayes.
According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...
Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...
Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...
One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...
