In an update today of its ranking of subscription OTT services in the U.S., Parks Associates said HBO Now and Starz have entered the top five, trailing only streaming giants Netflix, Amazon and Hulu.
Showtime and CBS All Access are now Nos. 7 and 8 on the list, respectively, and the WWE Network has fallen out of the top 10 as original scripted fare proves a strong draw for subscribers. While Parks does not include subscriber tallies along with its rankings, there is a significant spread between Netflix at No. 1 — 58.5 million subscribers as of Sept. 30 — and the rest of the pack. After about two to three years in the marketplace, HBO Now, Starz, Showtime and CBS All Access are each in the single-digit millions of subscribers.
From the article "HBO Now And Starz Enter Top 5 In Ranking Of U.S. SVOD Services" by Dade Hayes.
In its fourth quarter earnings release, WWE reported 1.22 million paid network subscribers, a nearly 50% increase from the same period last year. The company noted that WWE Network hit an all-time hig...
According to new Parks Associates research published ahead of the 2016 International Consumer Electronics Show (CES), 44% of car owners in US broadband households already have some a connected car fea...
On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...
Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...
