WarnerMedia has yet to clinch a deal to get the service on Roku, the other dominant streaming device — although Roku users now have a workaround for that (more on that below). Together, Amazon and Roku have a 70% share of U.S. streaming devices, according to Parks Associates.
From the article "HBO Max Finally Comes To Amazon Fire Devices; No Deal Yet For Roku (But There's A Workaround)" by Karlene Lukovitz.
A recent survey by Parks Associates indicates that 17% of U.S. broadband households now own both an Internet-connected entertainment device and a smart home device. As voice interactions become more c...
Still, Peacock ranks eighth among the major subscription streaming services, with only 10% of broadband households reporting that they pay for one of Peacock's two subscription services, according to...
The analysis, compiled “360 Deep Dive: Account Sharing and Digital Piracy” by Park Associates, a research and consulting company that specializes in technology, found the amount of revenue lost will i...
A Parks Associates analysis reported that SVOD churn rate dropped from 46% in third quarter 2019 to 38% in third quarter 2020. Among recent launches, the churn rate of Disney+ was at 13%, and HBO Max,...
