But two crucial streaming devices didn't have HBO Max apps at launch. Neither Roku and Amazon Fire TV devices supported HBO Max, even though those devices represent the vast majority of streaming devices in the US. Researcher Parks Associates estimates nearly 70% of installed streaming-TV devices in the country are either Roku or Amazon Fire TV products.
From the article "HBO Max: Everything you need to know about HBO's streaming upgrade" by Joan E. Solsman.
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“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it’s supposed to replace, with di...
