Providing market intelligence for more than 35 years

In The News

HBO Max: Everything you need to know about HBO's streaming upgrade

But two crucial streaming devices didn't have HBO Max apps at launch. Neither Roku and Amazon Fire TV devices supported HBO Max, even though those devices represent the vast majority of streaming devices in the US. Researcher Parks Associates estimates nearly 70% of installed streaming-TV devices in the country are either Roku or Amazon Fire TV products.

From the article "HBO Max: Everything you need to know about HBO's streaming upgrade" by Joan E. Solsman.

Previously In The News

Forget Speakers. Big Money Competes in Servers.

The technology industry is captivated by titans fighting over voice-activated home speakers. The war among Amazon, Google and Apple is technology's newest frontier, but it's also pretty small potatoes...

AI: The Future Of Digital Marketing (And Everything Else)

Starting simple with AI technologies, there are recommendation engines: "Early low-hanging fruit for brands to harness the power of AI is in content discovery,” Glenn Hower, senior analyst at Parks As...

Smart Door Lock Sales Heading To $357 Million

Despite the relatively high cost, 2 million smart door locks will be sold by 2021, according to a new study by Parks Associates. Annual sales from the devices will increase from $207 million this y...

Apple Plans a 4K Upgrade for Its TV Box

Apple is seeking to revive its video ambitions with the new product. Apple TV trails devices from Roku Inc., Amazon.com Inc. and Alphabet Inc.'s Google in the U.S. set-top box market share with only 1...