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But two crucial streaming devices didn't have HBO Max apps at launch. Neither Roku and Amazon Fire TV devices supported HBO Max, even though those devices represent the vast majority of streaming devices in the US. Researcher Parks Associates estimates nearly 70% of installed streaming-TV devices in the country are either Roku or Amazon Fire TV products.
From the article "HBO Max: Everything you need to know about HBO's streaming upgrade" by Joan E. Solsman.
Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...
Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...
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