Partnering with British-based telecom Vodafone, which claims 400 million subscribers in 30 countries globally, including 1 million TV subs in Spain, affords HBO an existing distribution channel. Spain, whose unemployment levels rank among the highest in the European Union, also has one of the highest percentages of broadband-only households — and piracy, according to Parks Associates.
The latter could be an issue says Parks analyst Brett Sappington.
From the article "HBO Launching Streaming Service in Spain With Vodafone" by Erik Gruenwedel.
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“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...
