The initiative is an ambitious play, but it makes sense. Spain has lower cable subscriber rates than the US and a large amount of online piracy. So HBO is sacrificing its licensing revenue to appeal to homes that either gave up on cable or never bought it in the first place. "We follow the money," HBO chief executive Richard Plepler told Bloomberg. "We’re making a determination of where we think the most profits lie." The company has 138 million subscribers, two thirds of which are located outside the US, where broadband-only rates are far higher than the US, according to research firm Parks Associates.
From the article "HBO Is Replacing Its Cable TV Option In Spain With A New Streaming Service" by Nick Statt.
"Many are satisfied with their current provider overall, but these subscribers are aware of the other options available to them and could become actual cord-cutters if their current service does not c...
More than half of all U.S. homes with broadband subscribe to both a pay TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...
While the home is shaping up to be the battleground, cable operators and other service providers are jostling to position themselves as the aggregation and management point of this emerging class of s...
No longer would HBO be reliant on a broadband operator to deliver Game of Thrones, The Sopranos or Last Week Tonight with John Oliver. (HBO does distribute directly to consumers via streaming service...
