According to Engadget, Apple has a three-month exclusive contract with HBO to serve as the digital provider of HBO Now.
“So it will be at least that long until someone like Google, Amazon or even HBO itself could sell access,” Engadget noted.
HBO is expected to open up to additional platforms including PCs after the exclusive contract with Apple is complete, and function similar to the way that Amazon and Netflix operate, Barbara Kraus of Parks Associates told Engadget.
HBO first announced plans to launch a stand-alone streaming service in October.
From the article "HBO’s ‘Game of Thrones’ (And More) Streaming Soon to an Apple Device Near You" by Krystal Steinmetz.
As Elizabeth Parks, President and CMO of Parks Associates, details on a LinkedIn post mulling over the recent buyout of Vizio by Walmart: “For TV manufacturers and smart TV platform owners alike, t...
According to Parks Associates, smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices. Additionally, as we are seeing smart h...
In a recent Parks Associates study, residents consistently provided higher ratings for properties that provided smart home devices versus those that didn’t. Roughly 74% of participants* rated energy s...
Recent findings from Parks Associates indicate a significant shift in consumer attitudes towards home security, with a majority now leaning towards self-monitored systems over traditional, professiona...
