If new research from Parks Associates is to be believed, local consumer electronics retailers, integration companies, and manufacturers in the smart home space could find themselves an entirely new potential bucket of revenue that fills a major need for consumers. Hardware as a Service (HaaS, we’ll call it), essentially flips the present-day retail model on its head. Instead of selling products to consumers—specifically in the smart home space—businesses or brands may want to consider offering service packages based around those same products.
From the article "Hardware as a Service Could Be the Whitespace Your CE Business is Looking For" by Rob Stott.
In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...
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Parks Associates has announced new research showing more than one-fourth, or 28 percent, of US broadband households own a smart speaker with voice assistant. The international research firm will discu...
