That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52 percent of broadband-enabled U.S. homes have at least one TV connected to the internet.
From the article "Half Of U.S. Homes Have Access To SVOD Services, Says Nielsen" by Troy Dreier.
And companies are already catching on. Amazon, Apple, and Roku (ROKU) allow consumers to buy individual channels through their platforms that they can pay for through a set billing option and view usi...
However, research firm Parks Associates, in a report earlier this year, pegged overall losses by streaming services from password sharing at $9.1 billion, projecting that the figure will reach $12.5 b...
These devices are proving to be quite popular, too. It’s estimated that the number of video doorbells sold in the U.S. in 2022 will top 5 million, according to the market research companies Parks Asso...
Paul Erickson, research director of entertainment and consumer electronics at Parks Associates, said the “DWTS” move is smart programming and a win for both ABC and Disney+. "They’re looking at ‘Da...
